Tuesday, July 26, 2011

HOPE week off to another inspiring start

The New York Yankees are once again bringing hope to those who deserve it the most and receiving hope in return.

The Yankees third annual HOPE week is off to another inspiring start. The first day had Nick Swisher, Francisco Cervelli, Chris Dickerson and Russell Martin singing with members of Daniel's Music Foundation, which provides free music instruction to individuals with disabilities. As the aunt of a disabled child, it really lifts my spirits to see the Yankees get involved with such a cause.

With the 10th anniversary of the 9/11 terrorist attacks fast approaching, it was also nice to see the Yankees highlight an organization such as Tuesday’s Children that has done so much to help kids recover from that day and other horrific tragedies. Current Yankees manager Joe Girardi and former Yankees manager Joe Torre led the very large Yankee contingent that spent the day with the kids in the program and the adults who mentor them.

I love that the Yankees players get so much obvious joy from their interactions with these well-deserving honorees, especially the kids. The players have just as much fun at these events as the fans they are honoring, as shown by the impromptu water balloon fight that broke out today. I really do love seeing the Yankees so willing to share their time with people who have suffered and overcome so much.

I want to give a shout-out to public relations director Jason Zillo, who had the foresight to understand that the Yankees can bring joy to people who deserve it the most through these simple interactions. What Zillo probably didn’t anticipate was that his players would receive as much hope as they give.

Another HOPE week brings another week of beautiful stories.

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